Leadership 1. Developing Leadership Communication Strategy

Chapter 1. Developing Leadership Communication Strategy

Summary:

This chapter mostly focuses on developing leadership communication strategy vicinity. The first thing we should have to be clear while building communication strategy is establishing a clear purpose. The purpose could be one of the three to inform i.e. transferring facts, data or information to someone.
To persuade; convincing someone to do something
To instruct; instructing someone in process.

Once we determine our specific purpose before presenting to someone, we have to analyze it. The tools for analyze could be one of the following

1.brainstorming: - conducting an interval discussion with ourselves and jotting down the subject and any ideas related to it as they occur to us within our concern for merit, order or login.
2. Idea Mapping: - It is similar to brainstorming but in the idea mapping instead of a list of ideas, we create a visual representation of our ideas.
3. The journalists Questions: It is the way to ask questions by journalists to get the actual picture of the subject matter that includes questions like who? What? Why? Where? How?
4. The Decision Tree:

It is the way to break a topic into its parts so that you can see how the subtopics relate & whether we right support and enough support.

Determining communication strategy is the 2nd essential step in communication strategy. It helps us to determine the communication objectives. It will consider all the angles and anticipate any issues that might emerge to interfere with communicating the message we want to deliver.

Before presenting our message we have to read the mind and physie of audience because the audience might be hostile, audience might be more experienced than you or they might simply come here to hear your address.
After getting the complete figure of audience we have to organize the written and oral communication effectively. There are several devices for doing so.

Deduction
Induction
Chronological
Cause effect
Comparison /contrast
Problem /Solution
Spatial

Further, we can present the document in couple of ways and one of them is using pyramid principle where we begin with our main argument and then we establish a dialogue that supports each part of the argument with specifies that answer the questions “Why”, “What”, or “How”.
Another technique is crating a storyboard, which is particularly useful while we work in a team and prepare presentation in a group.